Co-founders Alex Fenkell and Jordan Katzman first met at summer camp at age 13, a time when most smiles come fully loaded with wires. The two remained friends, and years later, reflecting on Alex’s metal-mouthed youth, they decided there had to be a better and more affordable way to straighter, whiter teeth. Teaming up with Camelot Venture Group, experts in creating opportunities in highly regulated industries, they sought to democratize orthodontics with SmileDirectClub.
Founded in 2014, SmileDirectClub now represents 95% of the doctor-directed at-home clear aligner industry. We've helped over a million people transform their smiles – their before and happily ever after photos speak for themselves. We have grown to more than 6,300 employees with 391 SmileShop locations and counting.
A full 80% of Americans could benefit from orthodontic care, yet only 1% receive it each year, with cost being the biggest issue. SmileDirectClub exists to help bridge that gap.
Book a SmileShop visit or order an Impression Kit and receive an $18 rebate once you return the impressions for your Clear Aligner treatment plan (Impression Kit free after rebate with code ).
Choose smile. Start from home on a smile youâll love with an $18 impression kit (free after rebate) before this exclusive offer ends.
New year, new choices. Choose smile. Start from home on a smile youâll love with a $15 impression kit (free after rebate), and youâll be entered for a chance to win FREE SmileDirectClub aligners.
Many see results in as little as 30 days. Order your $29 impression kit (free after rebate) to get started from home on a smile youâll love.